How to Convert Leads into Customers
So you’ve read our previous blog posts and tried to create some marketing ads on your own. You were successful in targeting the right people with the right message (congrats!) and suddenly, leads start [...]
Marketing Mistakes Small Business Owners Make
With the constantly evolving digital marketing landscape, knowing where to best spend your resources can be a daunting task. Here at Soulpepper, we’re committed to helping small businesses thrive. Through helping hundreds of small [...]
Why Your Paid Ads Fail
Have you attempted to create an ad for Google, Facebook, Instagram, or LinkedIn, and it just didn’t bring the results you wanted? They say that making mistakes is the best way to learn… but [...]
LinkedIn Ads: All You Need to Know
If you’ve been reading this past month's blog posts, you would be pretty well versed in social media ad creation now. But LinkedIn is a little different. The wording and tone you should be [...]
How to Use Instagram for Your Business
At one point or another, we’ve all been guilty of finding ourselves scrolling through Instagram’s feed. With over one billion people using Instagram every month, it’s a no-brainer that this platform holds a lot [...]
Facebook Ads: 4 Tips for Creating the Best Ads
With an average of more than 1.45 billion active users per day, as well as very specific audience targeting functionalities, Facebook is noteworthy for being one of the best ad targeting sites. That is… [...]
How to Write an Effective Ad for Google
First things first: Google Ads are great if you know who you’re targeting. They are effective in getting and measuring leads and sales, but it does require ongoing investment. However, if you’re trying to [...]
Keywords that Convert to Paid Customers
Which of these searches do you think would have higher intent to convert to a lead? If you guessed the latter, you are correct. The likelihood of the person searching for “Vancouver [...]
The Ultimate Beginner’s Guide to Understanding SEO
This week’s blog post is a summary of an educational SEO Webinar led by Soulpepper’s Digital Marketing Director, Mahan. Mahan’s skills and qualifications have been built from working in the digital marketing industry [...]
How to Utilize “Near Me” Searches to Improve Your Business
If you’re a local business wanting to reach more people near you, then you’ve come to the right place. Utilizing “near me” searches can help your business appear before the eyes of your ideal [...]
What is SEO & How It Can Help Improve Your Business
Ahh yes, SEO, the hottest topic in the digital marketing world and the most thrown around acronym in terms of marketing jargon. But what exactly is SEO? SEO, also known as Search Engine [...]
Are you ready for Cyber Monday?
The most exciting season for e-commerce is upon us, holiday shopping. This the time where families get together to be grateful for the things that have happened in their lives in the past yeat. But [...]
Are Influencers More Reliable Than Celebrities?
At the beginning of October 2018, Samsung dropped a very different type of online advertising. A video started spreading around social media of an unboxing of the new Samsung Galaxy Note 9. But what makes [...]
Lawyer Marketing: How to Build an Effective Content Marketing Strategy
In lawyer marketing, a conversion happens when a visitor to your lawyer website responds to a call-to-action. So, depending on the actions you want visitors to take, a conversion may happen when a user [...]
Why Should You Do Video Marketing?
Around 5 billion videos are viewed on YouTube every day, with almost 300 hours being uploaded every minute. With the growth of the video as another source of content is important that companies understand that [...]
A New Type of Online Relationship
Can we all agree that when a sales assistant comes up to you in a store to ask if you need help it’s a little awkward? At least for me, because normally yes I do [...]
Working With A Digital Marketing Agency
The world of online marketing can be extremely confusing, especially for business owners and entrepreneurs who are looking to grow their company. It seems like every other week, a new tool or platform emerges [...]
Google & Soulpepper Host Workshop For Local Businesses
We are excited to announce that we will be partnering with Google to host an exclusive workshop for Health and Legal Professionals on Wednesday, November 15th. Liz Austin, Senior Partner Manager at the Google [...]
Soulpepper Makes Canadian Business STARTUP 50 List
Earlier this month, Soulpepper was announced to be ranked one of Canada’s top 50 fastest-growing companies! Celebrating the best-and-brightest of Canada’s young startup and entrepreneurial companies, the STARTUP 50 Contest serves as companion [...]
New Partnership for Apple and Google
As of this week, Apple is switching its default search provider from Bing to Google for Siri, Search on iOS and Spotlight on Mac. This means that for any web search conducted on either platform, [...]