First things first: Google Ads are great if you know who you’re targeting. They are effective in getting and measuring leads and sales, but it does require ongoing investment. However, if you’re trying to [...]
Which of these searches do you think would have higher intent to convert to a lead? If you guessed the latter, you are correct. The likelihood of the person searching for “Vancouver [...]
This week’s blog post is a summary of an educational SEO Webinar led by Soulpepper’s Digital Marketing Director, Mahan. Mahan’s skills and qualifications have been built from working in the digital marketing industry [...]
If you’re a local business wanting to reach more people near you, then you’ve come to the right place. Utilizing “near me” searches can help your business appear before the eyes of your ideal [...]
Ahh yes, SEO, the hottest topic in the digital marketing world and the most thrown around acronym in terms of marketing jargon. But what exactly is SEO? SEO, also known as Search Engine [...]
The most exciting season for e-commerce is upon us, holiday shopping. This the time where families get together to be grateful for the things that have happened in their lives in the past yeat. But [...]
Law firms looking for ways to get more high-quality traffic to their lawyer websites should consider lawyer marketing on social media. Social media marketing can provide law firms with a great opportunity to connect [...]
Did you know that more than half of the people who receive a marketing email will go on to click through to your site? That is why you should be thinking of ways to [...]
At the beginning of October 2018, Samsung dropped a very different type of online advertising. A video started spreading around social media of an unboxing of the new Samsung Galaxy Note 9. But what makes [...]
In lawyer marketing, a conversion happens when a visitor to your lawyer website responds to a call-to-action. So, depending on the actions you want visitors to take, a conversion may happen when a user [...]
Around 5 billion videos are viewed on YouTube every day, with almost 300 hours being uploaded every minute. With the growth of the video as another source of content is important that companies understand that [...]
Site migration is a broad term that refers to any action that will result in a significant impact on a website’s visibility in the search engine. Usually, when someone speaks of site migration they [...]
Can we all agree that when a sales assistant comes up to you in a store to ask if you need help it’s a little awkward? At least for me, because normally yes I do [...]
The world of online marketing can be extremely confusing, especially for business owners and entrepreneurs who are looking to grow their company. It seems like every other week, a new tool or platform emerges [...]
We are excited to announce that we will be partnering with Google to host an exclusive workshop for Health and Legal Professionals on Wednesday, November 15th. Liz Austin, Senior Partner Manager at the Google [...]
Earlier this month, Soulpepper was announced to be ranked one of Canada’s top 50 fastest-growing companies! Celebrating the best-and-brightest of Canada’s young startup and entrepreneurial companies, the STARTUP 50 Contest serves as companion [...]
For all of those businesses on Pinterest, you know how important it can be to your bottom line. That’s why feed optimization is important if you want to maximize your visibility in Pinterest search. Here [...]
The holidays are quickly approaching. That means it’s time for businesses everywhere to start thinking about their e-commerce. […]
How one of the fastest growing jewelry brands in the USA increased ecommerce revenues over 700% with Soulpepper. […]
Last month we advised why you should prioritize Google Shopping in your digital marketing mix. This week we tapped humble Howard Tseng, our brilliant Paid Search Manager to give us his top tips to optimize [...]
