When you employ a new online marketing strategy for your law firm, it is easy to become overwhelmed with all the analytic data there is to monitor. To avoid this, you will need to focus [...]

When it comes to search engines, Google has always dominated market share. According to a market share report published in July 2018, 73.36% of internet searches were powered by Google. Baidu (which is popular [...]

An online ad campaign is a series of advertisements that centre on a shared message with the goal of driving web traffic, encouraging customer engagement and increasing conversions. Pay-per-click (PPC) is one type of [...]

Almost all online experiences start with an online search. Therefore, if you are not practising search engine optimization (SEO) your lawyer website won’t get the traffic you need. Search engine optimization is the process [...]