Are you ready for Cyber Monday?
The most exciting season for e-commerce is upon us, holiday shopping. This the time where families get together to be grateful for the things that have happened in their lives in the past yeat. But [...]
Lawyer SEO: A Social Media Marketing Guide for Your Law Firm
Law firms looking for ways to get more high-quality traffic to their lawyer websites should consider lawyer marketing on social media. Social media marketing can provide law firms with a great opportunity to connect [...]
How to use email marketing to drive organic traffic (SEO)
Did you know that more than half of the people who receive a marketing email will go on to click through to your site? That is why you should be thinking of ways to [...]
Are Influencers More Reliable Than Celebrities?
At the beginning of October 2018, Samsung dropped a very different type of online advertising. A video started spreading around social media of an unboxing of the new Samsung Galaxy Note 9. But what makes [...]
Lawyer Marketing: How to Build an Effective Content Marketing Strategy
In lawyer marketing, a conversion happens when a visitor to your lawyer website responds to a call-to-action. So, depending on the actions you want visitors to take, a conversion may happen when a user [...]
Why Should You Do Video Marketing?
Around 5 billion videos are viewed on YouTube every day, with almost 300 hours being uploaded every minute. With the growth of the video as another source of content is important that companies understand that [...]
Lawyer SEO: Site Migration Checklist
Site migration is a broad term that refers to any action that will result in a significant impact on a website’s visibility in the search engine. Usually, when someone speaks of site migration they [...]
Lawyer Marketing: Mobile-First Indexing and How It Will Affect Your Lawyer Website
For some time we heard it was coming and now it’s finally here—mobile-first indexing. But what exactly is mobile-first indexing and how will it affect the ranking of your lawyer website in the Google [...]
Lawyer Marketing: Using Google Search Console to Drive More Traffic to Your Lawyer Website
If your law firm is actively practising search engine optimization (SEO) and other aspects of lawyer marketing, you are doing so with the aim of getting more visitors to your lawyer website. Once you [...]
A New Type of Online Relationship
Can we all agree that when a sales assistant comes up to you in a store to ask if you need help it’s a little awkward? At least for me, because normally yes I do [...]
Lawyer Marketing: Improve Local SEO With Google My Business
Search engine optimization (SEO) is a process you can use as part of your lawyer marketing strategy to make your firm more visible online by achieving better rankings in Google’s organic (unpaid) search results. [...]
Lawyer Marketing and Google Analytics
When you employ a new online marketing strategy for your law firm, it is easy to become overwhelmed with all the analytic data there is to monitor. To avoid this, you will need to focus [...]
Lawyer Marketing: 4 Google Marketing Tools You Can Use to Your Benefit
When it comes to search engines, Google has always dominated market share. According to a market share report published in July 2018, 73.36% of internet searches were powered by Google. Baidu (which is popular [...]
Lawyer Marketing: Tips for Running Successful Lawyer PPC Campaigns
An online ad campaign is a series of advertisements that centre on a shared message with the goal of driving web traffic, encouraging customer engagement and increasing conversions. Pay-per-click (PPC) is one type of [...]
Lawyer Website: SEO Friendly Website Design
Almost all online experiences start with an online search. Therefore, if you are not practising search engine optimization (SEO) your lawyer website won’t get the traffic you need. Search engine optimization is the process [...]
Lawyer Marketing: How to increase your visibility online
Lawyer marketing is the practice of promoting your legal services to gain more clients. Because people depend on the internet to answer questions and inform their decisions, law firms must use online lawyer marketing [...]
Tips for Successful Online Lawyer Marketing
Just about everyone uses the internet to answer questions and inform their actions. That is why law firms now understand that online marketing is so important for promoting their services. If you are struggling [...]
Law Firm SEO: Must-Know Tactics For Law Firms
Research has shown that 96% of people who need legal advice turn to a search engine. That is why attorney SEO is no longer an option for law firms; it is a must if [...]
Lawyer Online Marketing – Traditional Marketing vs Online Marketing
What is it about you as a lawyer that makes you stand out from all the rest? Even if you are the best in your field, how will people know if you do not [...]
Lawyer Marketing – Working with a Digital Marketing Agency
Lawyer marketing is the process law firms use to attract new clients and retain existing ones by promoting their services. Lawyer marketing is essential if you want your law practice to thrive. Most people rely [...]