As environmental and social change champions, soulpepper believes in the B Corp mission of using business as a force for good. That’s why we’re excited to be part of the 2016 B Corp Leadership Development [...]
Any ecommerce retailer who fails to make Google Shopping a priority is failing to take advantage of the single biggest vehicle of paid search growth. But while it’s easy enough to tick off all the [...]
We believe anyone can be a Soulpepper. But it takes some deep soul searching to figure out how to be the change you want to see in the world. And in your own life. [...]
Last week we focused on websites that generate leads as their primary purpose. This week we are focusing on a different type of website, with a specific driving metric: eCommerce sales. So hang on. This [...]
If you aren’t selling a product online, the end goal of a website is to try and obtain contact information from a user. This allows you to follow up with them and perhaps sell them [...]
We’re often asked for what makes a “good” website. We always say the same thing: If it is meeting or exceeding your objectives it’s successful, if it’s not, it’s time to redesign. Easy for us [...]
One area that is often overlooked in our drive to achieve, especially in an entrepreneurial structured company, is our very real fear and uncertainty in the workplace. We all have it. But it doesn’t have [...]
What if the traditional supply chain could be reinvented as a supply circle? That’s the question we asked ourselves recently when we were asked to consult on a client’s business. […]
If there’s one thing we’ve learned from working with our soulpepper community is that consistent, audacious results are founded in positive relationships. These positive relationships in turn are founded in personal responsibility. So if you [...]
February is over. THANK GOD. The weather. Credit Card bills still on the books from Christmas. And for many businesses, a slow start to the year. Let’s face it, February can be a depressing month. [...]
PPC is our sweet spot. In fact we have improved every PPC campaign we have taken over. How do we do it? Well, for starters, soulpepper is home to some of the top PPC specialists [...]
Here’s the simple truth. All digital agencies offer SEO services. But despite what many claim, there are only a handful that truly understand SEO for E-commerce. That’s a huge distinction and what sets soulpepper apart. [...]
Not everything that counts is counted. And not everything counted, counts. With Google Analytics there are 100,000 plus reports you can pull. So what are you counting? How are you choosing which reports to pull? And [...]
As Canada’s most entrepreneurial digital agency, we are constantly reviewing our practices to make sure we as individuals are all part of a high performing team. Since a new year is a great opportunity for [...]
We’re often asked what it’s like to work at soulpepper. Well aside from Free Beer Fridays (thanks to our friends at Google for our official Beer Fridge), soulpepper is the kind of place where everyone [...]
Goal setting is easy. It’s the goal achieving that’s hard. That probably explains why only 5% of people who set goals, actually achieve them year after year. But if you’re part of the 95% who [...]
